Spewak Training
Running is an individual sport — there's no doubt about it. You, and only you, can choose to show up and train. You put in the work. You work to improve your time. You cross the finish line.
But even the strongest runners know the power of a team. Spewak Training, a St. Louis-based coaching and training company headed up by competitive distance runner Mark Spewak, was built on the idea that runners need support to reach their goals. Today, Spewak Training offers one-on-one coaching, personalized training plans, and the opportunity to join a vibrant community made up of runners from all levels and backgrounds.
Late in 2020, Mark set his eyes on his website. Knowing it was due for a major update, he reached out to me to initiate a full redesign. The redesign involved several brand discovery sessions; Mark told me his story, and I translated it into strategic messaging to be used on his website and across marketing channels. Leveraging his original logo colors, I developed visual brand elements to complement the messaging. The new site, which launched in March 2021, illustrates Mark and his team's dedication to helping every runner achieve their goals. Check it out at spewaktraining.com.
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